![]() ![]() Twitter – With Twitter cards, you can attach photos, videos and media experience to you Tweets.Social Shares: Provide sharing options for your site.Social Profiles – Add social profiles to your Google search results.OpenGraph – The Open Graph protocol enables any web page to become a rich object in a social graph.Facebook – Sharing Best Practices for Websites & Mobile Apps.XML sitemap – Help search engines to index your pages.Video sitemap – Make sure, search engines know about all the video content on your site.Mobile sitemap – For feature phones, you can create a mobile sitemap.Image sitemap – Increase that your images can be found in Image Search results.HTML sitemap – A HTML sitemap allows site visitors to easily navigate a website.Viewport: Tell browsers how to adjust the page’s dimensions and scaling to suit the device.Tap targets – Clickable links should not be too small.Smart App Banner – Safari has a Smart App Banner feature that provides a standardized method of promoting apps on the App Store from a website.mobile friendly – Mobile optimized sites are marked in search results.AppLinks – Apps that link to your content can then use this metadata to deep-link into your app.Title: add the title attribute to links.nofollow – Add rel="nofollow" attribute to external links only to prevent spam and bad links.Better “Read more about SEO and Web Accessibility”. Naming: Use a descriptive link name: “Click here” or “Read more” are bad link text.Languages – The hreflang tag tells Google which language you are using on a specific page, so the search engine can serve that result to users searching in that language.Internal links: Add ~3 internal links to your content.Backlinks: Only add external links if you got a backlink to your site.Unplayable content – Avoid unplayable video content.Transcriptions: Use transcriptions for indexing, usability & content.Embed: Allow others to embed your videos.Controls: Add controls to playback and control your video.Size: keep the filesize as low as possible.Responsive Images – Serve the most optimized image corresponding to the window size.Optimization – Optimize images by removing some meta information.File name – Use a short descriptive name.Dimensions: Add the width="" and height="" attributes to the image.Alt tag – Add an alt-tag this a description of the image (60 – 70 characters).Uniqueness – Do not provide duplicated content, use unique content types.Strong: Use strong tag to highlight your targeted keyword.Length: Article should be at least 300 words.Headings: Clear structure H1 – H6 max.Updating pages or posting regularly is recommended. They are not accessible on mobile phones and will be ranked lower. Flash: Avoid Flash content and Flash pages.Content: Content matters the most in SEO.URL – Keyword should appear in URL name.Title: Keyword should appear in page title.Single: Every page should have a single unique targeted keyword.Research: Rank for keywords with high traffic and less competition. ![]() Heading: Keyword should appear in headings.Content: Keyword should appear in ~3% of article length.Title: Each page should have a unique speaking title (60 – 100 characters) Website Title.Description – Each page should have a unique description (max.WAI-Aria – Use WAI-Aria tags to help machines understand your code.Validation: Write valid code ( HTML Validator CSS Validator).Robots – Block pages which should not be indexed via the robots.txt file or.RichSnippets – Markup your code with rich snippets, they show up on the search results page.Redirects: Avoid redirects if possible.Performance – Performance and loading time is important.Pagination – Implement the rel="next" and rel="prev" attributes to links.Moving a website: Redirect all your links to the new location via.Using tables is not semantically correct. Layout: Use divs instead of tables for layout.File not found: Avoid 404 FILE_NOT_FOUND errors.Custom Search – With Google Sitelink search box, people can reach your content more quickly.404: Provide a 404 – Page not found page.403: Provide a 403 – Access denied page.URL builder – Use this tool to add custom campaign parameters to your URLs.Subdomain or subfolder – Subdomains are seen as separate domains.Localisation – Choose a country-specific domain, for better local search results.HTTPS – Security is a top priority for Google.File extension – Do not strip out the file extension on URLs.Descriptive URLs: Use a descriptive page url, which should reflect your targeted keyword.Search engine optimization (SEO) is the process improving the quality and quantity of unpaid website traffic to a website or a specific web page from a search engine. ![]()
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